Northern Voice 2012

Personal Blogging and Social Media Conference
June 15th and 16th, 2012 in Vancouver, BC

Lean Publishing

In this talk, Peter will present the ideas of lean publishing. These include how lean publishing differs from traditional self-publishing, how writing a book is similar to creating a startup, and lessons from lean startups, the customer development process, blogs and open source software. The presentation will discuss how lean publishing especially applies to non-fiction, and what it means for readers and publishers as well as writers. After this presentation, we will have a short but (hopefully!) lively discusssion of the lean publishing ideas.


Peter Armstrong is the founder of Ruboss, the co-founder of Leanpub, and the author of Lean Publishing, Hello! Flex 4 and Flexible Rails. Peter coined the term "lean publishing", which describes the act of self-publishing an in-progress ebook. He has written a manifesto about lean publishing (, and is writing an in-progress ebook about it. Leanpub was founded based on the principles in this manifesto.

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Northern Voice 2012 is a wrap! Thanks for coming out, everyone, it was a great two days.